Effortlessly Link Your TCP to the Platform that Suits Your Needs

• Upwardly-Mobile Young & Fun​

Craft Your Prompt

• Clarity of intent

• Context

• Specificity 

• Tone and style

• Constraints and format

• Audience awareness

• Iteration-friendly

• Example Prompt: I am looking for sales and marketing initiatives that will drive traffic to the Hayden Homes community, Cherry Acres. The community is located in Grandview, WA, which has a population of about 12,000 people, an average median income of $60,000 per year, and is primarily Hispanic. Please provide a list of events I can host or attend — at least one per month — along with a supporting social media campaign. The strategies should be measurable, repeatable, and designed to attract and engage this audience effectively.

Develop Strategies That Fit Your TCP, Allow Progress to Be Measured, and Can Be Reliably Repeated for Long-Term Success

• Social Media Campaigns

  • Event Promotion: Create awareness for events

  • Community Lifestyle: Highlight Grandview, culture, and family living

  • Behind the Scenes: Showcase homes, team members, or set up for events

  • Engagement Posts: Polls, contests, reels, and giveaways tied to the event theme

  • Follow-Up: Post-event photos and videos with a clear call to action

• Events

  • Host a Bites & Insights Event: Buyers can enjoy refreshments while connecting with a trusted lender to gain valuable guidance on the home-buying process.

  • Basketball Tournament: Participate in Grandview's annual three-on-three basketball tournament by attending and engaging with community members. Distribute branded fanny packs containing HH-logoed water bottles to attendees. Each giveaway will include collateral with a QR code that directs people to our landing page, allowing us to track engagement and website interactions.

Streamline the Process

• Automation: Using tools like Canva to schedule and post on your behalf

• Standard Framework: Create a standard event framework that includes:

  • Checklist and timeline 

  • Automated promotion

  • Delegate or partner with teammates, local businesses, and lenders

  • Simplify the day of logistics

  • Use QR codes for sign-ins

  • Capture content at the event

  • Pre-write thank you emails and text templates (follow-up)

• Example Prompt: Now that our ideas are generated, please create a content calendar for me for {Month}. Be specific and schedule social media posts for me on days of the week and times when my TCP will be most active. I'd like consistency in the schedule and the type of posts.