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How to Use AI to Create Effective and Engaging Follow-Up
In this session, we’ll explore how ChatGPT can reduce follow-up stress by making it faster, easier, and more effective. With TCP and SAMI strategies as the foundation, AI helps you personalize outreach, time your follow-up, and keep communication consistent. The focus is on working smarter, not harder, so you can turn follow-up into one of the easiest parts of your sales process.
Follow Up With ChatGPT
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TCP
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ChatGPT will know your TCP from past outreach.
From past outreach, it adapts tone, timing, and message style to fit your buyer type
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SAMI Outreach
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ChatGPT will know your SAMI strategies.
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ChatGPT aligns with your SAMI plan by tracking what’s working and what isn’t and adjusting your outreach to stay impactful.
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Communication
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​Ask ChatGPT what form of communication to use (text, email, phone call, social media), when to use it, and in what combination
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By leveraging AI’s insights, you can match the right message with the right timing, making every interaction more effective and natural for your prospects.
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Be Specific
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The more specific you are with your prompts, the less time ChatGPT will take to deliver what you need in the future.
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Clear details about your goal, incentives, community, and buyer type will help the AI immediately generate on-target responses, reducing back-and-forth and making your follow-up process more efficient.
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Example Prompts
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10-Day Call/Text Campaign
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“Help me create a 10-day call/text campaign for an Upwardly Mobile Young Family TCP. Highlight that we offer a 4.99% fixed rate, great lifestyle amenities like a pool and a gym, and an emotional appeal to drive the appointments.”
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Targeting Realtors
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“Create a text campaign for Realtors working with our Upwardly Mobile Young Family TCP. Suggest the best timing for messages. Homes range from 2 to 4 beds and 2 to 2.5 baths, all quick move-ins. The goal is to connect with the Realtors to get them in the community or have them bring their buyers.”
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Targeting Referrals
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“We offer $1,000 referrals to buyers who refer someone, and the referee also gets $1,000. Please make a compelling text asking buyers for referrals for our TCP, and tell me when it is a good time to text or call these prospects, or if this should be a drop-off collateral incentive.”
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One-Time Call-to-Action
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“Help me create a three-minute call script for B and C prospects. It should reflect my TCP and bonus incentives of $500 Earnest Money for military buyers for appointments set today. Include upcoming SAMI events and focus on booking an appointment.”
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Multiple Text: Shortcut App
Here’s the exact sequence of actions you’ll add in the Shortcuts app. This will send one text per person, using their first name, without it looking like a group text:
Set up Contacts Lists in Your Phone (IOS)
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Open the Contacts App and tap on Lists at the top
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Tap Add List, and choose either Gmail or icloud for your storage option. Type a name for your group (ie: realtors, backlog)
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Using Add Contacts, add each contact you want to include in this list
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Done!
Shortcut to Mass Text/Email
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Download the Shortcuts App
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Scan the QR Code provided or create your own shortcut​​​
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When “Complicated Mass Text” appears click +Add Shortcut In the Shortcuts App Choose “Complicated Mass Text"
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Do you want to send to a defined group?
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Do you want to include a greeting with each contact’s name? Yes
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Choose “Group setup inside of contacts app”
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Choose + Add Filter
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Group is- Insert your group name here by clicking “choose” and picking from the list
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Click Done
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Enter text -Strategic message created with ChatGPT to target your specific contacts group
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Allow the shortcut to send it to all contacts in your list
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It will then send automatically, and allow your contacts to reply.
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Test it out!
Questions about New Home Star and AI?
Please reference New Home Star's Security and Awareness of AI Policy.