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The New Rules of SAMI

About
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Mary Riley & Hannah Wright

Explore creating personalized, brand-aligned collateral quickly, streamlining design for adaptability, bulk production, and efficiency across marketing channels.

APP

To get the most out of your training, please download the following app in advance.

About

Bot-Boosted + Bulk-Created

The 4-Part Prompt Formula

  1. Who Are You?

    • Describe your role, brand, area, and business.

    • Example: “I am a new home sales consultant in Cincinnati working with Maronda Homes.”

  2. Who Are You Talking To?

    • Define your audience and upload your TCP.

    • Example: “My audience is first-time homebuyers and local realtors in the Cincinnati area.” 

  3. What do you want?

    • Spell out the deliverables — make it specific to your needs.

    • Example: “I need 50 social media post ideas for the month of September.”

  4. How do you want it delivered?

    • Style, tone, format.

    • Make the tone witty and professional. Organize posts in a table with categories, captions, and suggested visuals.

Prompt # 1 - Social Media

Copy and Paste Prompt

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I am a New Home Sales Consultant in {City, State}. I am currently working at the {Community Name} in the {City or Suburb} area. Please help me create {# of social media captions} that I can post for {Your desired time frame or months}. I would like a mixture of educational tips, including why rent when you can own and new vs. resale, available inventory, community highlights, local flair, and personal branding. My audience is {Define your TCP}. Please reference the attached document to appeal to this audience {Attach your TCP}. Use this voice and tone: confident, knowledgeable, and friendly. Use a spreadsheet format, including post type | hook | copy | image suggestions | hashtags | CTA | contact info. Create separate tabs in the spreadsheet for Instagram, Facebook, and LinkedIn, and edit the captions to match those sites. I will upload this spreadsheet into Canva using the Bulk Create feature.”

Open Bulk Create in Canva

  • In your design: Apps → Bulk Create → upload CSV (or paste data).

  • Confirm that Canva detects your headers correctly.


 Map Data to Elements

  • Right-click a text box → connect data → choose the matching column (e.g., caption → caption box).


 Generate Pages

  • Click continue → generate to create one page per row.

  • Canva will auto-populate your design for all rows in the CSV.


Review & Adjust

  • Skim all pages: line breaks, text clipping, and fine-tuning.

  • Nudge sizes/spacing on the master page if multiple pages need the same fix.

  • Spot-swap images on any page that doesn’t fit the vibe.


Export or Schedule

  • Download: PNG/JPG/MP4 as needed; use {Filename} data for organized exports.

  • Schedule (Optional): The Canva Content Planner can post directly to many platforms.

Prompt #2 - Drip Campaign (On-Site Realtor SAMI event)

Copy and Paste Prompt

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I am a New Home Sales Consultant hosting an on-site Realtor event at our model home in the [Community Name] community located in [City, State] on [Date] from [Start Time] to [End Time]. The event will feature [highlight details such as free headshots, catered lunch, networking, model tours, etc.]. Please create a social media drip campaign with a sequence of posts to build awareness and drive Realtor attendance. The campaign should include posts for: a save the date, official invite with RSVP details, event perks/value, a one-week reminder, a three-day reminder, a day-of post, and a post-event thank you/recap. Write professional, engaging, and Realtor-focused captions, using a friendly and approachable tone. Incorporate relevant hashtags, community branding, and a call to action with RSVP or “link in bio” as appropriate. Format the output so it is easy to copy into a spreadsheet for Canva Bulk Create, with clear sections for post type, date, headline, caption, and suggested image.

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