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Unlocking Your Competitor’s Playbook

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Dan White & Sarah Wade

Explore how to simplify competition studies with AI, use real-time data for insights and strategy refinement, and make more informed sales decisions

APPS

To get the most out of your training, please download the following apps in advance.

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AI Prompt Guide

This guide provides four ready-to-use AI prompts that any sales agent nationwide can copy, paste, and customize. Each prompt includes fillable fields to tailor the analysis to your specific market, Target Customer Profile, and builder partner. The Fast Hit versions are presentation-ready for quick use, while the Deep Dive versions give you more detailed insights for builder conversations.

Prompt 1: Competitor Market Research (Fast Hit)

Copy and paste this into ChatGPT. Fill in the placeholders in brackets with your specific details:


You are a marketing research analyst and business consultant. Analyze the new home sales market in [Enter City/Community Here]. My target customer profile is [Enter TCP]. My builder partner is [Enter Your Builder Name]. 

  • Identify the top three competitors for this profile in this market.

  • Provide a quick SWOT analysis of these competitors

  • Give me a short narrative I can use in a business plan presentation. Describe the following:

  • What the data says. 

    • What this means for me as a sales agent. 

    • What this means for my builder partner. 

    • Keep it concise and presentation-ready.

Prompt 2: Competitor Market Research (Deep Dive)

Copy and paste this into ChatGPT. Fill in the placeholders in brackets with your specific details:


You are my marketing strategist. I need a full competitive analysis for [Enter City/Community Here], focused on the Target Customer Profile of [Enter TCP]. My builder partner is [Enter Your Builder Name]. 

​

Please provide two layers of output:

Part 1 – Fast Hit (Business Plan Ready):

  • Identify the top three competitors for this profile in this market.

  • Provide a bullet-point SWOT analysis.

  • Create a short narrative (what the data says, what it means for agents, what it means for builder partners).

Part 2 – Deep Dive (Builder Conversation Ready):

  • Pull a detailed analysis of competitor positioning, pricing, product mix, and promotions.

  • Source competitor messaging and marketing approaches. 

  • Identify buyer behavior insights for my target customer profile in this area. 

  • Provide strategic recommendations for how we (agents and builders) can gain an edge. 

  • Break down key talking points I can use with my builder to justify strategy shifts.

  • Format the output with clear sections and actionable recommendations.

Prompt 3: Competitor Social Media & Marketing Scan (Fast Hit)

Copy and paste this into ChatGPT. Fill in the placeholders in brackets with your specific details:


You are a social media and marketing consultant. Analyze the top three competitors in [Enter City/Community Here] who are targeting [Enter TCP]. My builder partner is [Enter Your Builder Name]. 

 

  • Identify their most common content formats (video, images, carousels, text). 

  • Describe their posting frequency and engagement trends. 

  • Provide a quick narrative for my business plan presentation: 

    • What the data says.

    • What this means for me as a sales agent. 

    • What this means for my builder partner. 

  • Keep it short, clear, and presentation-ready.

Prompt 4: Competitor Social Media & Marketing Scan (Deep Dive)

Copy and paste this into ChatGPT. Fill in the placeholders in brackets with your specific details:


You are my social media strategist and competitor research analyst. I need a full competitor marketing scan for [Enter City/Community Here], focused on the Target Customer Profile of [Enter TCP]. My builder partner is [Enter Your Builder Name]. 

 

Please provide two layers of output:

​

Part 1 – Fast Hit (Business Plan Ready):

  • Identify the top three competitors for this profile in this market and their social media tactics to determine:

  • Identify their most common content formats(videos, images, carousels, text) 

  • Describe their posting frequency and engagement trends. 

  • Provide a quick narrative for my business plan presentation (what the data says, what it means for agents, what it means for builder partners). 

Part 2 – Deep Dive (Builder Conversation Ready):

  • Identify the top three competitors for this profile in this market and their social media tactics.

  • Determine their messaging themes and positioning. 

  • Give tactics for paid vs organic and ad spend indications if visible.

  • Describe engagement quality (comments, shares, sentiment).

  • Provide opportunities for us to differentiate (messaging, formats, frequency, timing)

  • Outline strategic recommendations I can present to my builder partner with supporting rationale.

  • Format clearly with competitive insights, narrative explanations, and strategic action steps.

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